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	"title":"The Copywriters Handbook: A Step-by-step Guide to Writing Copy That Sells",
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	"description":"Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more. Original.",
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