Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more. Original.
The Copywriters Handbook: A Step-by-step Guide to Writing Copy That Sells
Item Sold out
author: Bly, Robert W.
Book Type: NF
Dewey Classification: 808/.066659
Edition: 3 REV EXP
Library of Congress Number: 2005050345
Number of Pages: 410
Place of Publication: 01
Publish Date: 2006/03/27
Publisher Imprint Code: HOLTP
Publisher Name: Henry Holt & Co
Returns Accepted?: Yes
Only logged in customers who have purchased this product may leave a review.